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Here you will find the latest news from the CLYMBOL project.

CLYMBOL @ ICN

October 18 2017 - "Positive health symbols can drive purchase decisions"

CLYMBOL researcher Dr Sinne Smed from Copenhagen University presents the latest findings on the role of health symbols (e.g., Choices logo, Keyhole symbol) on household purchases in Denmark and the Netherlands. Results are presented at the International Conference on Nutrition (ICN) in Buenos Aires, Argentina. 

In short:

  • Positive health symbols provide valuable information to consumers - they are willing to pay more for products carrying such symbols
  • Since its introduction, Dutch consumers have bought more products carrying the Choices logo within the respective product categories

Click here for the press release issued by the Choices Foundation.  

Who buys foods with health symbols? New CLYMBOL research published

July 26 2017 - "What characterises consumers that buy foods with the Nordic Keyhole symbol or the Dutch Choices logo?" A new piece of research resulting from the CLYMBOL project has been accepted for publication in the British Food Journal.

Click here to access the journal.

Motivation drives consumers' use of health claims

January 20 2017 - New CLYMBOL research shows that motivation is more important than ability to process health claims. Some of the highlights of this article are:

• European consumers are only moderately motivated and able to use health claims
Motivation matters much more than ability in determining health claim use
Interest in healthy eating and information need emerge as drivers of motivation
• Health claim knowledge plays a minor role in shaping motivation and ability

The article was published in Food Quality & Preference (2017: Vol. 58) and can be accessed for free until March 10, 2017!

New research on the impact of the Health Claims Regulation on innovation

October 31 2016 - New research was just published on the effect of the Health Claims Regulation on innovation in the food industry. Check out the below articles that were published recently.

  • Khedkar S, Bröring S, Ciliberti S. Exploring the Nutrition and Health Claims Regulation (EC) No. 1924/2006: What is the impact on innovation in the EU food sector? International Journal of Food Sciences and Nutrition, 2016 August 2, pp. 1-8.
  • Khedkar S, Ciliberti S, Bröring S. The EU health claims regulation: implications for innovation in the EU food sector, British Food Journal118(11), pp. 2647 - 2665.
  • Bröring S, Khedkar S, Ciliberti S. Reviewing the Nutrition and Health Claims Regulation (EC) No. 1924/2006: What do we know about its challenges and potential impact on innovation?, International Journal of Food Sciences and Nutrition, 2016 August 2, pp. 1-9.