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News

Here you will find the latest news from the CLYMBOL project.

The right health claim for the right consumer?

February 20 2019 - Are health claims used by their target group(s)?

CLYMBOL researchers from the University of Ghent have found that only certain health claims reach or are being used by their intended target group. There was some evidence that high blood cholesterol could be linked to individuals or households using health claims referring to plant sterols and stanol esters featuring cholesterol-lowering effects. The authors call for better targeted communication efforts to improve intended consumer group targeting. 

The study was published in Food Quality & Preference (and can be accessed freely until March 15 2019).

 

Stakeholder consultation on health claims and symbols

February 02 2019 - Results from the CLYMBOL stakeholder consultation

Throughout the project, CLYMBOL has carried out a multi-round Delphi study to present results to European stakeholders involved in health claims and symbols (e.g., consumer/patient organisations, industry representatives and national/EU food authorities), to discuss their importance and relevance. The results of this long-term study have now been published in the journal Nutrients. 

Click here for the open access publication.  

CLYMBOL @ ICN

October 18 2017 - "Positive health symbols can drive purchase decisions"

CLYMBOL researcher Dr Sinne Smed from Copenhagen University presents the latest findings on the role of health symbols (e.g., Choices logo, Keyhole symbol) on household purchases in Denmark and the Netherlands. Results are presented at the International Conference on Nutrition (ICN) in Buenos Aires, Argentina. 

In short:

  • Positive health symbols provide valuable information to consumers - they are willing to pay more for products carrying such symbols
  • Since its introduction, Dutch consumers have bought more products carrying the Choices logo within the respective product categories

Click here for the press release issued by the Choices Foundation.  

Who buys foods with health symbols? New CLYMBOL research published

July 26 2017 - "What characterises consumers that buy foods with the Nordic Keyhole symbol or the Dutch Choices logo?" A new piece of research resulting from the CLYMBOL project has been accepted for publication in the British Food Journal.

Click here to access the journal.