Logo Clymbol

Role of health-related claims and symbols in consumer behaviour

The acceptance of food products with health information is influenced by many different factors. Familiarity with the product, health claim or functional ingredient used plus personal relevance appear as the most important determinants. But what is the actual effect of health information on consumer behaviour regarding food choices?

CLYMBOL, a European Commission-funded research project running from 2012 to 2016, aims to understand better the effects of health claims and symbols on food labels, and how this affects purchase and consumption behaviour.

Latest News

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
Prev Next

The right health claim for the right con…

February 20 2019 - Are health claims used by their target group(s)? CLYMBOL researchers from the University of Ghent have found that only certain health claims reach or are being used...

Read more

Stakeholder consultation on health claim…

February 02 2019 - Results from the CLYMBOL stakeholder consultation Throughout the project, CLYMBOL has carried out a multi-round Delphi study to present results to European stakeholders involved in health claims...

Read more

CLYMBOL @ ICN

October 18 2017 - "Positive health symbols can drive purchase decisions" CLYMBOL researcher Dr Sinne Smed from Copenhagen University presents the latest findings on the role of health symbols (e.g., Choices...

Read more

Who buys foods with health symbols? New …

July 26 2017 - "What characterises consumers that buy foods with the Nordic Keyhole symbol or the Dutch Choices logo?" A new piece of research resulting from the CLYMBOL project has been...

Read more

Motivation drives consumers' use of heal…

January 20 2017 - New CLYMBOL research shows that motivation is more important than ability to process health claims. Some of the highlights of this article are: • European consumers are only moderately motivated...

Read more

New research on the impact of the Health…

October 31 2016 - New research was just published on the effect of the Health Claims Regulation on innovation in the food industry. Check out the below articles that were...

Read more
See all news