Role of health-related claims and symbols in consumer behaviour
The acceptance of food products with health information is influenced by many different factors. Familiarity with the product, health claim or functional ingredient used plus personal relevance appear as the most important determinants. But what is the actual effect of health information on consumer behaviour regarding food choices?
CLYMBOL, a research project running from 2012 to 2016, aims to understand better the effects of health claims and symbols on food labels, and how this affects purchase and consumption behaviour.
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CLYMBOL @ EU Platform for Action on Diet…
27-09-2013
26th of September 2013. CLYMBOL’s project coordinator, Dr Sophie Hieke, presents CLYMBOL at the European Commission’s Platform for Action on Diet, Physical Activity and Health in Brussels, Belgium.
Read moreRead the new CLYMBOL Food Today article
27-09-2013
We invite you to read the first CLYMBOL Food Today article about the project's objectives and first research activities. It is available online on the EUFIC website in 11 languages:...
Read moreCLYMBOL 1st annual meeting
09-09-2013
The consortium of CLYMBOL will meet for their first annual meeting in Ljubljana, Slovenia, on September 24 2013. On Wednesday, September 25 2013, the Stakeholder Advisory Board (SAB) of CLYMBOL will...
Read more5th International Fresenius Conference on health and nutrition claims
17th of June 2013. CLYMBOL’s project coordinator, Dr Sophie Hieke, will be one of the speakers tomorrow at the 5th International Fresenius Conference in Mainz, Germany.
First CLYMBOL leaflet
CLYMBOL has just published its first leaflet. Click here to read all about the project, our objectives and the partners involved.
CLYMBOL website online!
The CLYMBOL website is officially launched!
Kick-off meeting in Brussels
The CLYMBOL consortium gathered in Brussels on 26-27 September 2012 to present and discuss the different work areas of the project.
Can health claims and symbols lead to healthier eating habits?
Brussels 26 September 2012. A new EU funded (FP7) project kicks off today aiming to shed light on how consumers interpret health information on food labels, and how this affects…
