Role of health-related claims and symbols in consumer behaviour
The acceptance of food products with health information is influenced by many different factors. Familiarity with the product, health claim or functional ingredient used plus personal relevance appear as the most important determinants. But what is the actual effect of health information on consumer behaviour regarding food choices?
CLYMBOL, a European Commission-funded research project running from 2012 to 2016, aims to understand better the effects of health claims and symbols on food labels, and how this affects purchase and consumption behaviour.
Latest News
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The right health claim for the right con…
February 20 2019 - Are health claims used by their target group(s)? CLYMBOL researchers from the University of Ghent have found that only certain health claims reach or are being used...
Read moreStakeholder consultation on health claim…
February 02 2019 - Results from the CLYMBOL stakeholder consultation Throughout the project, CLYMBOL has carried out a multi-round Delphi study to present results to European stakeholders involved in health claims...
Read moreCLYMBOL @ ICN
October 18 2017 - "Positive health symbols can drive purchase decisions" CLYMBOL researcher Dr Sinne Smed from Copenhagen University presents the latest findings on the role of health symbols (e.g., Choices...
Read moreWho buys foods with health symbols? New …
July 26 2017 - "What characterises consumers that buy foods with the Nordic Keyhole symbol or the Dutch Choices logo?" A new piece of research resulting from the CLYMBOL project has been...
Read moreMotivation drives consumers' use of heal…
January 20 2017 - New CLYMBOL research shows that motivation is more important than ability to process health claims. Some of the highlights of this article are: • European consumers are only moderately motivated...
Read moreNew research on the impact of the Health…
October 31 2016 - New research was just published on the effect of the Health Claims Regulation on innovation in the food industry. Check out the below articles that were...
Read moreCLYMBOL results in a nutshell
October 26 2016 - Health claims are most effective when consumers have a specific health goal in mind. Health images on packaging do have an effect but it varies with…
Role of health-related claims and symbols in consumer behaviour: the CLYMBOL project
Brussels 25th October 2016. The effect of health claims on people’s choices is limited but the role of health claims can be improved, finds the 4-year EU-project CLYMBOL, which researched…
CLYMBOL Conference Video now online
September 27 2016 - Recorded at the CLYMBOL conference in June 2016, the video highlights the main findings of the project and how they were discussed by European stakeholders from…
Food Today's special issue about CLYMBOL is available in 12 languages!
August 2016 - An entire Food Today issue consisting of three articles was dedicated to the CLYMBOL project. Food Today is EUFIC’s newsletter, covering information about food safety and quality…
New publication: Country differences in the history of use of health claims and symbols
August 2016 - One of the main challenges of the CLYMBOL project has been to measure the impact of health claims and symbols in Europe. To achieve this objective, researchers…
Podcast on BBC: "Do You Know What You're Eating?"
July 19 2016 - The food scientist Chris Elliott, the software designer Jérôme Malavoy and CLYMBOL’s food labelling expert Monique Raats discuss where the ingredients we eat come from. The…
New publication: The nutritional quality of foods carrying health-related claims in Germany, The Netherlands, Spain, Slovenia and the United Kingdom
July 13 2016 - Are the products carrying health claims more healthful than those who do not? CLYMBOL researchers compared food products with and without claims to find out! Read…
New publications are available!
June 15 2016 - "CLYMBOL feature in Agro FOOD Industry Hi Tech" CLYMBOL researchers have published two articles in Agro FOOD Industry Hi Tech’s special focus issue on health claims. We…
The new CLYMBOL podcasts have arrived!
May 17 2016 - Are you interested in more results from CLYMBOL research, on how health claims and symbols affect consumers in their food choice? We have recorded interviews with…
