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CLYMBOL @ ICN

October 18 2017 - "Positive health symbols can drive purchase decisions" CLYMBOL researcher Dr Sinne Smed from Copenhagen University presents the latest findings on the role of health symbols (e.g., Choices...

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Who buys foods with health symbols? New …

July 26 2017 - "What characterises consumers that buy foods with the Nordic Keyhole symbol or the Dutch Choices logo?" A new piece of research resulting from the CLYMBOL project has been...

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Motivation drives consumers' use of heal…

January 20 2017 - New CLYMBOL research shows that motivation is more important than ability to process health claims. Some of the highlights of this article are: • European consumers are only moderately motivated...

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New research on the impact of the Health…

October 31 2016 - New research was just published on the effect of the Health Claims Regulation on innovation in the food industry. Check out the below articles that were...

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CLYMBOL results in a nutshell

October 26 2016 - Health claims are most effective when consumers have a specific health goal in mind. Health images on packaging do have an effect but it varies with...

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Role of health-related claims and symbol…

Brussels 25th October 2016. The effect of health claims on people’s choices is limited but the role of health claims can be improved, finds the 4-year EU-project CLYMBOL, which researched...

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